Why Habit Burger & Grill?

A Chef-Driven Brand

Habit Burger & Grill is a chef-driven brand on the forefront of menu innovation. Our Director of Culinary Innovation, Jason Triail, is the mastermind behind our culinary flavors and draws on fresh and new seasonal creations using fresh, high-quality ingredients. Our trend forward LTOs and diversified entrée mix, all offered at a great, everyday value, prove that we’ve mastered more than just amazing burgers.

Revenue Channels

Franchising with Habit Burger & Grill brings forth a wealth of potential through multiple revenue streams. In addition to in-store, take-out and drive-thru orders, franchise owners can tap into Habit Burger & Grill mobile app, online website ordering, telephone ordering, curbside pick-up, in-store kiosks and third-party delivery to drive sales, maintain convenience and promote an all-access guest experience.

In-Store, Take-Out, Drive-thru
Mobile App Ordering
Website Online Ordering
Telephone Ordering
3rd Party Delivery App
In-store Kiosks
Curbside Pick-up

Diversified & Well-Balanced Business

Balanced Daypart Sales Mix*

Diversified Entrée Mix

*Daypart Mix Based on 2019 (Pre-Pandemic) Data

Consumer Demographics*

Age Distribution

Gender Mix

*Based on 2019 US Consumer Footprint

Franchisee Testimonials

With Habit Burger & Grill, I saw the opportunity to invest in a brand that offers the whole package, from impeccable operating systems, industry-leading technology, made-to-order delicious food, its commitment to genuine hospitality, and restaurants designed to create a distinctive and inviting atmosphere.

– Stan Singh, Riverside, California

My family and I have been loyal customers at Habit Burger & Grill since the Brand started developing the East Coast market. After learning about their industry-leading technology, flexible building footprint, commitment to genuine hospitality and strong AUV, signing a development agreement with Habit Burger & Grill was an easy decision.

– John Tomasulo, Central New Jersey