Notice Of Financial Incentive
We provide financial incentives to consumers who allow us to collect and retain personal information, such as Identifiers, such as your name and email address, and Commercial Information, such as your purchase history. These incentives may result in differences in our prices or services offered to consumers, and may include payments to consumers (e.g., free food), and/or a lower price for goods and services (e.g., discounts and other promotions). For example, the financial incentives we may provide include:
- Loyalty programs, where you earn rewards credits based upon spend levels
- Discounts or free products for frequent visitors
- Periodic promotional discounts and other offers
The material aspects of any financial incentive will be explained and described in its program terms or in the details of the incentive offer.
For details of our current loyalty program terms can be found here.
Please note that participating in any financial incentive program is entirely optional and participants may withdraw from the program at any time. To opt-out of the program and forgo any ongoing incentives, please follow the instructions in the program’s terms and conditions, or contact us using the contact information below.
Each financial incentive or price or service difference related to the collection and use of personal information is based upon our reasonable, good-faith determination of the estimated value of such information to our business, taking into consideration the value of the offer itself and the anticipated revenue generation that may be realized by rewarding brand loyalty and repeat purchases. We calculate the value of the offer and financial incentive by using the expense related to the offer.
We use your information to create and manage your CharClub account (e.g., registration for events, online ordering, mobile payments, contests, promotions, etc.) and administer your participation in our programs, events and other offerings. More information on the information we collect as part of creating an account with Habit Burger Rewards is available below.
We offer programs that may constitute a “financial incentive” which rewards consumers with exclusive offers and treats, personalized experiences, and rewards for making qualifying purchases or engaging in other activities, such as creating an account on our platform, signing-up for our marketing email and text messaging programs, and other limited-time promotional campaigns. We collect personal information in connection with providing these rewards programs to consumers, which are described in our Privacy Policy (“WHAT PERSONAL INFORMATION DO WE COLLECT ABOUT YOU?”). Additional details about the operation of these programs are described in the chart below and are subject to change. Additionally, inferences which may be drawn from any of the below categories of personal information to create a profile about our consumer’s preferences, characteristics, trends, predispositions, behavior, attitudes, and response to new products.
In general, we estimate that the value of the personal information we collect through the programs below is less than the value of the incentives offered to consumer. The value of the incentives provided pursuant to the programs can vary greatly by individual and depends on various factors, including as applicable: the benefit and insights that we realize and expect to realize when you continue to use our Services; sales directly or indirectly generated from participation in each program; whether the sales generated by the program exceed the cost to us of offering the program; how many users sign up for the program; and increased goodwill towards us. We will not discriminate against you for opting out of any program, but we may offer incentives and promotions that are not available outside of participation in the programs described in the chart below.
| Program and material terms | How to opt-in to the program | Incentive offered for your participation | Personal Information we may collect through the program | How to withdraw from the program |
|---|---|---|---|---|
| Marketing Text Messages: By joining this program, you will receive marketing text messages from us, which may include exclusive offers.See terms and conditions here. |
By providing your phone number and signing up for marketing text messages. | Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit. | Phone number | Push Notifications can be managed (on or off) at any time through customer’s settings. |
| Marketing Email Messages: By joining this program, you will receive marketing e-mail messages from us, which may include exclusive offers.See terms and conditions here. |
By providing your email address and signing up for marketing e-mails. | Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit. | Email address | By using the link provided in marketing emails to unsubscribe from marketing email communications. |
| Account Creation: By creating an account, you can receive certain benefits such as discounts, early access to new products, free products, and other similar offers. |
By creating an online account with us. | Updates regarding current offers and promotions, which may include exclusive offers, or other similar benefit. | Contact and profile information Date and month of birth Payment and transaction information In-store location information | By closing your account. |
| See terms and conditions here. | Geolocation data (if enabled through phone settings, for transactional purposes) | |||
| Limited Time: Promotional Campaigns You may optionally link your Charclub account to third parties as part of our joint marketing campaigns, to participate in these programs. |
You will be able to opt in by entering your Charclub account information in participating third-party sign-up forms, or by agreeing within the Habit app. | Participation in the promotional campaign, including the rewards described in those specific terms. |
|
By following the opt-out instructions in the program terms. |
Sell, Sharing, Or Disclosure Of Consumer Data
Habit will not sell, share, or otherwise disclose consumer data to any third party except as described in our privacy policy. Your loyalty program information may be shared with our Affiliates and Brands. Currently Habit does not collect sensitive data to create an account or to receive personalized or non-personalized Habit marketing.
Habit may provide the option to sync your account to third party websites to participate in promotional and marketing engagements. Once you have synced your account to a third-party website your personal information will be shared with that third party.
Account Deletion
You have the right to withdraw from these programs at any time and may do so by following the instructions in the chart above. However, please note that your withdrawal may be delayed due to technical restrictions.
In the event you choose to delete your account you will no longer be able to receive program benefits such as personalized incentives. You may delete your account while logged into your account on a mobile device or our website. In the event you choose to delete your account you may still receive transactional emails regarding password and account information and unrelated marketing communications that you may have signed up for until such time as you withdraw from the program by following the instructions in the chart above.
Children’s Privacy
Habit does not knowingly collect or solicit any loyalty program information from children or teens under the age of 16, and we request that individuals under the age of 16 not provide us with personal information. In the event we learn that we have inadvertently collected personal information from a child or teen under the age of 16, we will delete that information as quickly as possible.
Additional Information
Updates to this Notice We will update this Notice from time to time. When we make changes to this Notice, we will change the “Last
Updated” date at the beginning of this Notice. All changes shall be effective from the date of publication unless otherwise provided in the notification.
Contact Us
If you encounter difficulty navigating this Notice, experience errors submitting requests regarding your information, or would like to appeal a rejection of your request, you may send an email to privacypolicy@yum.com. Please take note that we will not respond to requests to “Do Not Sell or Share My Information”, “Opt Out”, delete, access, or correct information over email or telephone.
To better understand your data rights please see jurisdictional disclosures found in the Jurisdictional Supplemental Disclosures section of the Habit Privacy Policy located here.